NOTALOKA “THE EYE” Hoodie — Color Run Edition

This ain’t a basic hoodie—this is NOTALOKA energy you can wear.

The THE EYE hoodie comes loud on purpose: bold horizontal color bands (blue, orange, magenta, lemon) like a visual equalizer, with the iconic NOTALOKA Eye posted up front like a wink to the ones who get it. It’s playful, rebellious, and clean at the same time—streetwear that feels like a graphic hit, not just a fit.

Made with an all-over sublimation print, the color stays sharp and seamless across the whole piece—no weird breaks, no faded corners. The cut-and-sew build gives it structure while staying lightweight, and the kangaroo pocket + adjustable hood keep it ready for everyday moves—studio nights, late runs, link-ups, or just flexing your mood in public.

Put it on when you’re not trying to blend in.

Product features

• All-over vibrant sublimation print for full-coverage color
• Durable 100% polyester that holds shape and dries quickly
• Spacious kangaroo pouch pocket for warmth and storage
• Adjustable hood with cuttable drawstring for personalized fit
• Medium-weight (7.4 oz/yd²) classic-fit construction, custom cut and sewn

Care instructions

• Do not dryclean
• Do not iron
• Tumble dry: low heat
• Do not bleach
• Machine wash: cold (max 30°C / 90°F)